Haier's Top 10 News Stories 2002 What does Haier experience in 2002? They are already in front of us: Mr. Zhang Ruimin was elected the alternate member of the 16th CPC central committee; Haier established co-operation relations with Sanyo and Sampo; Haier Building in New York was unveiled. All of these great events demonstrate that Haier has made significant achievements on the way of globalization. Haier's achievements are made by all Haier employees' diligent work, innovation, wisdom and SBU individual management. It is understood that Haier's ambition for worldwide promotion is just started and there is a long way to go to reach the goal. However, under the guidance of the policies made by the 16th CPC Congress, Haier will put forward its development program as Haier has never rest on its achievements and everyone of Haier's 30,000 employees will endeavor and Haier does. Haier CEO Zhang Ruimin was elected the alternate member of the 16the CPC Central Committee Haier CEO Zhang Ruimin attended the 16th CPC Congress November 8 ~ 15, 2002 and was elected in the congress presidium. On November 14, Mr. Zhang Ruimin was elected the alternate member of the 16the CPC Central Committee. This is considered the confirmation of Haier's performance in carrying forward CPC Three Represent Theory. Domestic and overseas congratulatory messages were received soon after the congress expressing their proud and confidence. Establishment of Haier Finance Company and Haier-New York Life Haier;s completed globalization framework for combination of manufacture and financial service On September 16, 2002, the Opening Ceremony of Haier Finance Company and the Signing Ceremony for Financial Cooperation Contract is held. Haier Finance Company was approved by the People's Bank of China in June, 2002 as a non-banking institution, destined to carry out financial management for Haier's management restructuring process. This company will act as a globalized financial center developing Haier's worldwide business promotion and accelerating Haier's role in financial performance. The Haier-New York Life was unveiled December 20, 2002 in Grand Hyatt (Shanghai) by Haier CEO Zhang Ruimin and Mr. Gary Benanav, chairman and CEO of New York Life International, symbolizing that Haier's framework for combination of manufacture and financial services has been completed. Cooperation relations established with Sanyo and Sampo On January 8, 2002, Haier and Sanyo hosted a news conference in New Otani Hotel, Osaka, for establishment of Sanyo-Haier Co., Ltd. with the joint investment. This company will work together for marketing in the two nations with respective advanced network facilities and information resources based upon cooperative relations. A signing ceremony was hosted by Haier and SAMPO Corp. on February 20, 2002, in the Harbour Plaza Hong Kong, demonstrating Haier's progress in multilateral cooperation strategy. Haier global sales reach RMB72 billion. Haier overseas sales reach USD1 billion. On December 26, 2002, a conference for celebration of the 18th Anniversary of Founding of Haier Group and Haier's Globalization Strategy Kick-off and Symposium for Haier¡¯s Innovation as One of Global Top 5 White Goods Makers was held in Haier's newly completed facility, Space Flying Disk. Haier 2002 global sales reach RMB72 billion and overseas sales was USD1 billion. Haier's trademark has been valuated at RMB48.9 billion, the highest in China. China's debut in Far Eastern Economic Review Haier placed first among Chinese candidates On the list of 200 Company Leaders in Asia and Pacific Rim Regions released by the Far Eastern Economic Review 12/2002, Haier was placed first among debut Chinese companies. This survey was undertaken by the AC Nielsen (Hong Kong) based upon the investigation on the quality of service and products, long reaching policy, innovation for customer needs satisfaction, financial status and remits valuable for other companies. Haier's development in Jordan Jordanian King talks with Haier CEO Zhang Ruimin through satellite telecom system On December 31, 2001, Haier (Middle East) Trading Company Limted was put into operation in Jordan. This company will carry out trading businesses in the areas of Jordan, Lebanon, Pakistan, Iraq, Egypt and Kuwait. Establishment of this company will help improve social awareness and market shares of Haier products in Middle Eastern areas. On June 26, 2002, Haier CEO Zhang Ruimin held a 5-minute talk with Jordan¡¯s King Abdullah II through the satellite telecom system. His Excellency the king expressed his appreciations for Haier¡¯s contributions to economic development in the two nations. Haier,One of the world top 5 white goods makers Haier trademark with the highest value in China From the latest global white goods market survey report issued by Euromonitor, Haier was placed fifth of the world manufacturers, and Haier topped world refrigerator makers in 2001 with the brand market share of 5.98%. The latest 2002 Report of the Beijing Famous-Brand Evaluation Co., Ltd., Haier trademark is valued at RMB48.9 billion, the highest among China¡¯s candidate brands. Over the past 8 years, Haier witnessed the swiftest value increase at the rate of 52% per year for home appliances under the guidance of an open policy. CEO shown nationwide Haier story encourages the nation On March 21, 2002, the film, entitled CEO, based upon Haier's development history and directed by Wu Tianming, well known Chinese director, was started for shooting. This film is scheduled for public show to celebrate opening of the 16th CPC Congress and most scenes are prepared in Haier facilities. Writer of this script has been presented the 5th blue ribbon award, Xia Yan Prize. This film is first named after a real name of a company. After the film was shown in China from October, audiences highly praise Haier's painstaking diligence, efficient operation, globalization strategy and advanced management. Haier cooperates OBI Joint development of home systems On June 30, 2002, Haier and OBI hosted a signing ceremony for establishment of a joint venture to develop home system market in China. On September 11, the Symposium of OBI-Haier Home System Cooperation was held in Haier Int'l Training Center. Haier Home Integration Company will work on interior construction design, supervision and after-sales services for customers. Haier Home Integration Company has cooperated with the South China Olympic Garden and Wanda Group of Dalian for providing home systems with advanced concepts. Haier Building, Haier (Pakistan) and (Wuhan) Industrial Complexes put into operation Haier: Worldwide promotion based upon domestic market occupation On March 19, 2002, Haier's 10th industrial complex was put into operation in Wuhan Economic and Technological Development Zone. Except appliance manufacture, this facility will act as HMS (Haier Marketing and After-sales Service System) for product distributions. On March 4, 2002, an opening ceremony for Haier Building was hosted in New York by Haier, This 77-year old construction is located at 1356 Broadway Avenue, New York, and was an office building of Greenwich Savings Bank. Haier will take this symbolic building as the headquarters of Haier (America) in the United States. During May 6 and June 28, 2002, facilities of Haier's second largest industrial complex in Pakistan was put into operation, respectively, for manufacture of washing machines, refrigerators and air conditioners. The documentary program, Haier's Globalization, was released by three series from May 19, 2002 on in the edition Economic 30 Minutes, CCTV Channel 2, introducing Haier's worldwide promotion policies and strategies for management restructuring and global resource utilization.
