Kyodo News: Haier "Mini Whiz Kid" Enters Japan
Haier announced the other day that it would put its latest miniature washing machine model into the Japanese market at the end of the month. The new product would be on sale throughout Japan in reputable Japanese appliance stores, such as Yamada Electric and AEON, the supermarket magnate.
In Japan, the market competition for Korean products has been intense. The participation of the largest Chinese appliances manufacturer will definitely meet with torrential counterattacks from other world companies.
The new product to be on sale in Japan would be a full automatic washer model intended for rich single users and for washing pet articles. With a loading capacity of 2.3kg, it is also useful for ordinary families. That may explain Haier's endeavor in developing the Japanese market.