Haier

Zhang Ruimin Addresses APQO Forum On the eve of the 8th Asia and Pacific Quality Organization Conference, which was sponsored by Asia-Pacific Quality Organization and hosted by China Quality Association, a "CEO Quality Forum" themed "Influence of Quality on the Economic Globalization" was held in the International Convention Center of Beijing September 15. More than 200 high-ranking quality organization officials, celebrated quality experts and entrepreneurs from 16 countries and regions including the US, Australia, China, South Korea and Japan attended the meeting. The forum focused on how the CEOs of multinational companies to deal with quality, and how the Chinese CEOs to deal with competition. On invitation, Haier CEO Zhang Ruimin made a speech which was entitled "Haier: Building a Name Brand with Quality Innovation". He pointed out in his speech that "quality should be limitless: quality implies customer demand and satisfaction, and customer complaints are the best gifts"; "an enterprise should be borderless: there should be no border inside an enterprise as everyone works to satisfy the market demand, and there should be no border outside so far as global integration of resources is sought"; and "a name brand should be internationalized: localization of development should be advocated on the basis of global resource integration, and name brand internationalization should be pursued on the basis of local development". His innovative ideas and concepts won high opinions of the participants.