Haier

Diamond Weekly Praises Haier On August 5th, the Japanese Diamond Weekly published an article analyzing the current sales of Haier products in Japan and venting anticipations. It pointed out that Haier based its successful sales in Japan on its product quality. The article reads that Japan is the last virgin land which overseas appliances manufacturers vying with each other to acquire. Thanks to the Japanese high technology and unique ways of sales, ambitious foreign enterprises usually end in failure. Many South Korean companies like Samsung and Dimco have tried several times to develop the Japanese market but most of them can only hold their grounds by selling cheap. So Japanese consumers still regard them as cheap goods makers. The Japanese market can be termed as a "gate of hell" to foreign appliances manufacturers, but Chinese Haier can hold on perniciously. It was deemed by many that it would be difficult for Haier to enter the Japanese market as Haier was less famous than those Korean names. However, its market share has been increasing, its supply doubled and sales in Japan unpredictably satisfactory. Haier products do not sell at low prices, which are usually more than ten thousand yen higher than the same Korean products. This is not the case for "Chinese Made" goods in the past. Despite their high prices, many shopkeepers say that their customers who have bought Haier products think that the quality and design of Haier products are in no way inferior to the Japanese goods.