Haier

Tokyo News: Haier Never Says "No" to the Market Japanese Tokyo News: On the walls and along the roads at the headquarters of China's largest comprehensive appliances maker ¨C Haier Group, striking slogans will meet the visitors' eyes, which read "Never Say 'No' to the Market". The Communist Party of China proclaimed at a national Party conference in 1992 that "China will practice Socialist market economy". Since then, fundamental changes have taken place in the minds of Chinese entrepreneurs who now pay more attention to the consumer market just as their Japanese, European and US counterparts do. Presently, Haier Refrigerator Company is the second largest in the world, with an output equal to Japan's total production. In June 2002, when Haier put its 42-inch PDP television on display at the largest household appliances exposition of China, all Japanese visitors were greatly surprised.