Haier

CNN: "Chinese Haier Aims at the Global Market" Recently, one of the world-famous media, the American CNN filed a 3-minute report on Haier's development and internalization achievements, entitled "Chinese Haier Aims at the Global Market". CNN is an influential US television news corporation in the world. It offers 24-hour broadcasting services throughout the world and has a significant influence in the US political circles. Most of the programs of the corporation are economic contents. The said report about Haier is a special interview on July 15th by an American CNN reporter with Mr Zhang Ruimin, chief executive officer of Haier Group. The program was shot in Haier Group and broadcast worldwide through satellites. "Haier Group is the largest international company in China for home appliances. Starting from refrigerator production, it has managed synchronized development with the world. Its products are exported to more than 160 countries and regions," said the telecast. "And Haier is the second largest refrigerator manufacturer in the world. What's more, all the Haier products are developed according to the market and customer needs; they have been successful in developing the US market. Haier has given a great impetus to the city development of Qingdao."