Haier

A Competitive Partnership: Yesterday's success is no longer today's motivation .. If the external condition for realization of competitive cooperation relation between companies is that they must have their own advantages, it's not a difficult for Japanese companies including Panasonic, Sanyo, Toshiba and NEC. They are all world-wide renown brands. For the Japanese companies, what stands in the way to the competitive cooperation at present? It's the companies' long-accumulated cultural conception and framework which had made contribution to the company's success, but now they have already become impediments to the company's efforts to change and innovate. "What mostly touched me in the Haier-Sanyo partnership is the interchange of market resources of two companies. Haier operates more than 9,000 after-sales outlets in China. How captivating! The most outstanding problem in NEC is on market. In the past, NEC's products were for procurement of the government, and it had been not necessary for it to pay attention to the market. NEC has been depending on his technology, which is among the first class in the world. But now things have changed. You can not survive if you have only technology," said the vice president of NEC.