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Home Page Media Center News Release Milton Kotler£º"Haier Has Developed its Own Brand"

Milton Kotler£º"Haier Has Developed its Own Brand"

2001.12.22

Milton Kotler£º"Haier Has Developed its Own Brand" The world famous sales master, Mr. Milton Kotler was in Dalian from 14¨C16 December. He gave lectures to a number of Chinese salesmen on marketing practice. At 9 am on December 15, Mr. Kotler started his lecture to a class of Chinese fortune elite with a topic ¨C Create Your Own Brand. In a case study, he spoke highly of Haier's go-international strategy, and affirmed Haier's establishment of R&D center, marketing center and manufacturing center in the US. "Haier has not only produced good products, but also developed its own brand. This is behind Haier's success in the US, a 50% market share for mini¨Crefrigerators".

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