Russian favors Haier Air Conditioner
Since opening on October 18th 2001, the Russian-Chinese Friendship Shopping Center, the largest Chinese investment ever seen in Russia, has gained considerable economic returns and maintained a good image for the public. The general manager of the center attributed the success to hot sales of Haier refrigerators. Many Russian merchants came to the shopping center with trust in Haier's brand name. They asked for negotiation to deal with Haier's products, especially refrigerators. This resulted in the center's rapid growth in sales volume.