NHK presented a special program for Haier-Haier Group Official Website

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Home Page Media Center News Release NHK presented a special program for Haier

NHK presented a special program for Haier

2001.09.17

NHK presented a special program for Haier NHK Television Station, the largest of its kind in Japan, presented a special program yesterday under the title: A Chinese Household Appliance Maker Who Posed Challenges on the World Market, giving a full coverage of the Haier Group. The report concluded that Haier, relying on its own brand name, is the most powerful household appliance manufacturer in China, and the situation is that Chinese products which target international standards are competing against Japanese ones.

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