Haier's "Money-for-value" Campaign Praised in Japan-Haier Group Official Website

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Haier's "Money-for-value" Campaign Praised in Japan

2001.09.17

Haier's "Money-for-value" Campaign Praised in Japan On the August 27 issue, the Japanese newspaper "Japanese Economic & Industrial News" carried an article covering an interview with Mr. Zhang Ruimin, CEO of the Haier Group. The Haier's strategy ¨Ddon't fight a price war but launch a money-for-value campaign - was highly spoken of in the article and regarded as a strategy for the flagship in the Chinese information and technology industry.

Prev：NHK presented a special program for Haier Next：Haier Is the Famous Chinese Brand Name at the World Level.

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