Haier

Haier is an innovative brand¡ª¡ªRemarks by Mr. Milton Kotler Learning that Mr. Milton Kotler will have a "talk" with Haier CEO Zhang Ruimin, a swarm of reporters hastened to Haier Group vying with each other to file reports on this "historic moment". Reporter: Why do you wish to see Mr. Zhang? Just for a visit to Haier? Please give us the answer. Milton Kotler: Mr. Zhang is a great hero. I'm very glad that he's successfully led his men and created the greatest brand in present-day China with a global market from a small company which had hardly anything 16 years ago. In Haier, I see its unique innovative culture, its ideal as well as a great leader's ability. Haier will certainly become one of the world's famous brands and a giant enterprise in China and the US as well. So I'd be very happy to spend a day with a giant. Reporter: What are Haier's successes and shortcomings? Milton Kotler: I think they (Haier) are very successful in their global strategy, though I don't want to tell. Maybe its rivals are eager to hear and maybe I think Mr. Zhang doesn't want me to tell as well. But as a marketing expert and authority, I must say Haier's strategy is extremely effective. Reporter: How does Haier keep in the US? Milton Kotler: Haier has put out products with more and newer functions through innovation, so, many Americans may regard Haier as an innovative brand.