Haier

Koln International Household Electric Appliance Fair Haier has participated in Koln International Household Electric Appliance Fair for three time. This experience has recorded Haier's efforts to present itself to the world. From the initial stage of introducing advanced technology from abroad to independently developing new products, Haier has sharpened its competitive edge on international markets. Haier made its first appearance at Koln International Household Electric Appliance Fair in 1997, modestly but confidently, and won market recognition with its quality products. In 1999, Haier took part for the second time with an idea of tailoring its products to suit requirements of European customers. This was the occasion when Haier showed its strengths in leading trends in market consumption. Koln International Household Electric Appliance Fair was held again from 7th to 9th March 2001. As usual, many world famous brands were on display. This was the third time for Haier to show itself. Koln International Household Electric Appliance Fair has one thing special. Every time when the fair opens, some advertising boards for world-famous companies are placed at the entrance by the organization committee. This year saw two boards of this kind: one for Meile, a brand most familiar to European customers; the other for Haier. Haier is no longer strange to European consumers. Haier Won Recognition among European Counterpartswith it's Networked Household Electric Appliances At this session of the fair, Haier displayed its 10 categories 28 varieties of household electric appliance series. After looking through Haier's new products, one manager from Siemens said, "this represents a future development trend in the world's household electric appliance industry." A Turkish businessman, who visited China three years ago and knew a lot about the Chinese household electric appliance market, was excited when he saw the display of Haier's networked household electric appliances. He said, "They are great inventions and their designs are world No.1." Haier's networked household electric products attracted a lot of attention from visitors and people had to queue up to use the negotiating rooms which were specially arranged for 8 European countries. From 100 to 1000 On the evening of March 8th 2001, a "News Release Conference on Haier's Networked Household Electrical Appliances" was held. At the conference, Ms Yang Mianmian, the chief executive of the Haier Group, summed up Haier's experiences of participating in Koln International Household Electric Appliance Fair since 1997 in three figures: "When we came for the fist time, Haier's exhibition stand covered 100 square meters; in our second time, it was 500 square meters and this time, it has extended to 1,000 square meters. From 100 to 1,000, Haier has become higher and higher." Her remarks received warm applause from over 200 attendants.