Haier

      The event brought together representatives from both organizations, along with guests and partners. The agenda included a behind-the-scenes visit of the stadium and institutional speeches by Hajar Bellamine, Country Manager Morocco & Digital Sellout Director, and Fouzi Lekjaa, President of the Royal Moroccan Football Federation.

      This step further strengthens the collaboration between Haier and the Federation, reflecting shared values of excellence, innovation and performance. The partnership aligns with the current positive momentum of Moroccan football and the increasing international visibility of its national teams.

      For Haier, it reinforces our commitment to national sports and users, and to a sustainable, long-term collaboration with a key institution. Currently, Haier continues to hold the top market share in the Moroccan kitchen appliance market. For the Royal Moroccan Football Federation, this confirms its strategy of building long-term partnerships with leading brands that can support the development of Moroccan football.