On October 9th local time, a picture was uploaded to “Snapshot” Haier website by Azka, a Pakistani netizen. In the picture, the girl is holding a filter net and a dust-collecting module, with a Haier logo on the top right corner. After the communication between Haier’s staff and her, it is known that she is a student, and it is a picture of a Haier promotional video that was shot by her during the lockdown.
According to Azka, her father is a staff member of Haier Pakistan. In her home, the domestic appliances such as the air conditioner, the oven, etc. are all Haier’s. Thanks to the Haier air conditioner during isolation at home, cool environment and healthy air are provided for her. To enable more people to know about Haier products, Azka made a promotional video of Haier air conditioners from the perspective of young people. All video work such as the creation, performance, shooting and editing was done by her.
In the video, Azka mainly talks about how a Haier Puri Inverter works and tests the purification ability of Haier air conditioners through experiment. She sprays smoke to her air conditioner, and the smoke is “swallowed” quickly after the purification function is on. It is learnt that Haier air conditioners are equipped with an original capsule purification system. The CADR is up to 450 m³/h, making purification rapid and efficient. Meanwhile, soft-humidity frequency-inverting technology is employed in Haier air conditioners, realizing smart dual control of temperature and humidity and healthy bacterial prevention, which meets user demands for healthy air.
Besides the picture uploaded by Azka, Snapshot” Haier website also received pictures of a Pakistani military quarantine center guard by Haier air conditioners, which reflects the fact that Haier air conditioners are quite popular in Pakistan. Data shows that Haier air conditioners rank first in terms of the market share in Pakistan.
Since its launch in Pakistani market, Haier air conditioners have been actively responding to local user demands. Haier has promoted its brand globalization while upgrading the user scene of healthy air.