On September 28th local time, a picture was uploaded to “Snapshot” Haier website by Sofia, a netizen from Milan. In the picture, on one side of the sign at a tram stop hang a route map and a timetable, and a poster of Haier fridges hangs on the other side. After the communication between Haier’s staff and her, it is known that she shot the picture while waiting at a tram stop near the CBD in Milan.
According to Sofia, there is a Haier fridge in her home which was purchased at the beginning of the outbreak of the pandemic. For more storage, her demands are a fridge with large volume. After comparison, what she found is that the large-volume side-by-side fridges of most brands are cooling on one side and freezing on the other side, which leads to less effective volume. As a result, food with a large size can not be held. Haier’s multi-door fridges have optimized the interior space. Therefore, the large storage space enables her to store more food.
After a period of use, the preservation effect of the Haier fridge also satisfied Sofia. The fridge is equipped with the function of separate storage for dry and wet goods. Fresh fruit and vegetables can be put into the wet zone of 90% humidity. The preservation period can be extended, and there will be no nutrient loss. Besides, there is an independent compartment called “Myzone” in the fridge where temperatures can be adjusted according to food types. Thus, the best storage conditions can be provided. Therefore, via the healthy scenes of storage and preservation, the Haier fridge has removed Sofia’s concern for the preservation period and effect.
Through online interaction, Haier Italy has brought healthy scenes of fridges to more users during the pandemic, gaining approval from plenty of users such as Sofia. In the first quarter, Haier fridges reported 31% year-on-year growth in Italy. The sales of multi-door fridges rose by 400%, ranking first in terms of local market share.
The healthy scene experience of Haier fridges not only has changed users’ understanding of traditional fridges, but also has provided scientific and healthy ways of storage for Italian users. Therefore, the competitiveness of Haier fridges in overseas markets has been improved and the brand globalization has been promoted.