With the popularity of a retro style, more and more people start to pay attention to vintage clothing. On November 4th local time, a photo named “A Milan Vintage Store” was uploaded to “Snapshot” Haier website.
In the photo, besides various vintage clothing, a Haier air conditioner and a Haier washing machine are quite attractive. After the communication between Haier’s staff and Danae, the uploader, it is known that she is a staff member at Cavalli e Nastri vintage store in Milan. She shot the photo while working.
Cavalli e Nastri is one of the most famous vintage stores in Milan and is extremely well-known in the fashion circle. The displayed clothing, accessories, antique furniture as well as the Haier air conditioner and the Haier washing machine were all painstakingly collected from all over the world by its storekeeper.
It is learnt that the Haier air conditioner was purchased before in order to offer a healthy air scene to customers. During the pandemic period, users attach great importance to healthy air. Haier air conditioners have self-cleaning function, which ensures clean and healthy air. Meanwhile, on the evaporator is an innovative silver-ion anti-bacterial coating, whose anti-bacterial rate reaches 99.9%. The coating can effectively eradicate bacteria on the evaporator, meeting customers’ demands for healthy air.
Due to great use experience, the storekeeper bought another Haier product, a Haier washing machine, to wash the vintage clothing and accessories. According to Danae, most vintage clothing is made of precious fabrics such as silk and wool. Common washing by hand or a washing machine will damage fabrics. Thus, clothing used to be sent to professional stores for washing, which was expensive and inconvenient. Now, they possess this Haier washing machine equipped with “Air Wash”. By means of micro vapor molecules permeating clothing fibers, clothing can be protected and made soft and glossy. Bacteria can be killed and time can be saved. How convenient!
The vintage store in Milan chose a Haier air conditioner and a Haier washing machine. To a certain degree, it can prove the popularity and strength of Haier products. In its process of globalization, Haier Smart Home has become the most globalized Chinese enterprise by establishing its own brand. Based on users’ demands, Haier Smart Home is constantly innovating its products and will gain approval from more and more users in the future.