Haier About Haier-Haier Malaysia

Main menu

Home > About Haier

More Creation, More Possibilities

We believe: More collaboration will happen when more boundaries are broken, and more valuable
relationships are established.
Only then will the future of the world be filled with infinite wonderful possibilities.

The People-oriented Innovation of Technology

The technology of Haier is born from users and used for users. Driving the updating and iteration of products and services with users' ever-changing needs and then giving back to the user's endless experience upgrading to continuously create user value.

Digital Intelligence With Deep Industry Know-how

Haier has built a solid "Digital infrastructure" based on years of experience in smart manufacturing and digital transformation, which internally supports the intelligent development of various businesses and externally outputs a deep know-how of the industry and customized digital transformation solutions to promote high-quality development of all sectors.

Human Value Maximization

Haier adheres to the "Human Value Maximization" principle, and pays sincere attention to employees, users, and partners, with a mechanism that can fully stimulate creativity and vitality, Haier could offer individuals and organizations new momentum and co-create unlimited value together.

Win-win Cooperation With an Open Ecosystem

Haier is committed to building an open ecosystem that provides diversified scenarios and sharing capabilities so that every participant in the ecosystem can create, transfer, and share their value. These could build a platform for co-creation with mutually beneficial, and a paradise for realizing value to stimulate unlimited creativity.

Global Practice of Sustainable Development

Looking ahead, Haier takes the promotion of sustainable development as its responsibility to put into worldwide practice green development, sincerely return to society, and bring corporate governance to a higher level to ensure the continuity of social value created.

B2C

Breaking down the boundaries between consumers and manufactures, to create unlimited excitement for intelligent life together

The intelligent technology transforms consumers from mere consumers into creators of their own better lives, and all their habits and preferences become the wisdom that inspires continuous improvement of life quality. As a result of Haier's continuous innovation and breakthroughs on the IoT, Big Data, and AI, users will have access to unprecedented personalized experiences and rich life services.

B2B

Breaking down the boundaries between enterprises and organizations, to create unlimited space for industrial and social development together

Enterprises and organizations will change their operating modes thanks to industrial IoT, reshaping all relationships between them, including enterprise-user and enterprise-enterprise, industry-industry. As a result, Haier will create a new type of value community where mutually beneficial collaborative co-creation and co-evolution are the key to building a world of intelligently connected things, leading the development of high-quality industries, and building a better future together with all sectors of society.

CORPORATE MISSION

To Become a Leader in the Ecological Economy

CORPORATE VISION

To Create a World-classEnterprise

STRATEGIC POSITIONING

A Leading Global Provider ofBetter Life and DigitalTransformation Solutions

Haier Global Network

Haier has established 10+ N R&D systems, 35 industrial parks, 138 manufacturing plants and
126 marketing centers all over the world.
Haier also boasts of a large retailer network that covers over 200 countries in the world.

1 B

Families

Industrial Parks

163

Manufacturing Plants

126

Marketing Centers

230 K+

Retailers

Haier Global Brands

Global Presence for the Best User Experience Around the World

Fisher & Paykel

Fisher & Paykel was born in New Zealand in 1934. It has won a high brand reputation for its inherent innovative and pioneering spirit and respect and care for the humanity and environment. As a global high-end brand of Haier, Fisher & Paykel is providing innovative products with user-friendly design for consumers in 50 countries and regions. Its production bases cover New Zealand, China, Thailand, Mexico and Italy.
The truthfulness, pureness and low-profile ...
nature of Fisher & Paykel allow it to stay away from all the showiness and ordinariness. The innovative spirit and curiosity of Fisher & Paykel have powered the brand forward in modern times, making it an extraordinary brand in any cases.

Haier

Born in 1984, Haier is the main home appliance brand of Haier Group. Haier is changing in synch with the era of Internet of Things. Relying on a brand orientation of “a front runner in the era of Internet of Things”, it introduces an intelligent customization model. It provides a wide range of smart home solutions to different consumers and scenarios, satisfies the needs of customers for personalized, high-quality, fashionable and intelligent products. With unceasing deeper exploration...

Leader

Leader Appliances is a brand introduced by Haier Group targeted at Chinese young people in the Internet era. Leader appliances is positioned as a “pioneer in light fashion appliances”, with a brand philosophy of “light fashion, leisure life”. It is intended for discovering exquisiteness in simplicity, and is committed to creating a fashionable, simple, leisurely and comfortable lifestyle for users. The brand’s product lines cover seven major

Casarte

Casarte, an international premium home appliance brand of Haier Group that draws inspirations from Italian elegance, has artistic home appliance and integrated kitchenware as its core product lines. Casarte brand is based on a philosophy of “Creative Home Appliances, Refined Living”. It aims to interpret Casarte’s brand connotation of "inheriting the artistic tradition of Italy, relying on the global design and manufacturing resources, making artistic home appliances with rich ...

AQUA

The word AQUA originated in Italian, meaning “water”.AQUA was born in Shiga beside Lake Biwa.Lake Biwa is Japan’s largest freshwater lake.Everyone at AQUA from the R&D personnel to ordinary employee, all attach great importance to the cleanness of Lake Biwa, which has become a kind of mission.As exemplified by the electrolyzed water cleaning in 2001 and ozone cleaning in 2006, unique technologies were used while the principle of environmental protection remains the same.

Candy

Candy, a professional electrical appliance manufacturer founded in Italy in 1945, has maintained its leading technological superiority since its foundation. It took the lead to invent the semi-automatic washing machine and drum washing machine. The Candy Group's product lines cover industries such as washing machines, washing-drying machines, dishwashers, tumble dryers, refrigerators, freezers, kitchen appliances and vacuum cleaners. It has 45 subsidiaries worldwide and six...

GEA

General Electric Appliances, founded in the United States in 1892, is a century-old home appliance brand. It is headquartered in Louisville, Kentucky, USA. The brand covers home appliances such as refrigerators, cooking appliances, dishwashers, washing machines, dryers, air conditioners, water purification systems and water heaters. Under General Electric Appliance ...