Haier marketing services network lends a hand to HP's access to China's rural m..
2010.01.27
Haier marketing services network lends a hand to HP's access to China's rural m..
On 26th January, a Strategic Alliance Agreement was reached between Haier Group and Hewlett-Packard in Qingdao. Based on this agreement, HP will be able to provide the rural consumers with high-quality products and services under the aid of the marketing network of Haier Ri Ri Shun Home Appliance Shops.
Haier CEO Zhang Ruimin had a brief meeting with Todd Bradley, global executive vice-president and president of the Information Product Group of HP. During the meeting, they talked over matters of how to better services to win rural consumers. Zhang said: "To build up a bigger rural market so as to supply our rural consumers with high-quality products and services is what Haier Ri Ri Shun has been striving for. The alliance of Haier and HP not only betters the consumers, but also helps achieve a win-win situation of consolidated competitiveness of both Haier and HP. After the meeting, Zhang and Todd Bradley gave presents to each other.