Haier to Become Artwork for Global Customers
Haier to Become Artwork for Global Customers
In European marketplaces, Haier stands equally with Miele, "Benz of the white goods"; in the election of "Energy Star" made by 500,000 European customers, Haier and Whirlpool break even for the first place.
Customer F is the largest wholesaler in the Czech Republic. In its home appliances channel PLANEO store situated in Czech capital Prague, a customer is buying Haier's high-end French door refrigerator (Photo). At the side of this Haier refrigerator, it is the product of Germany's top-level home appliances brand Miele, which is praised as "Benz of the white goods" by Forbes, and the "artwork" by European customers.
Haier's high-end refrigerator, with its localized design and outstanding performance, is going upwards in the hearts of the European customers. In one online election of the "Energy Star" amongst the global refrigerator brands that was conducted recently by European well-known survey website TOP TEN in Czech, 15 models gained the title of "Energy Star", among which Haier and Whirlpool each won the first place with three models. Haier is the only Asian brand who has obtained this honor. In this survey, totally at least 500,000 European customers have logged on the website and made their choices. According to informed sources, sales of Haier refrigerator saw a considerable growth in European market this year.