Haier

"Haier Day: Ceremony for 1M Appliance Sales" held at EXPO 2005 AICHI JAPAN Sal.. Haier organized the"Haier Day: Ceremony for 1M Appliance Sales" promotion package during EXPO 2005 AICHI JAPAN June 17 and 18. Haier CEO Zhang Ruimin took part in the ribbon cutting ceremony for the event and met Japanese consumers. "Haier Day" was the only panel activity for Chinese home appliances at the EXPO and Japanese consumers participated in the programs of calligraphic competition for copy writing Haier¡¯s new identification name and photographing. The Haier Brothers, an inflatable doll attracted many Japanese children. Mr. Zhang Ruimin and 4 Japanese winners of lucky lottery cut the ribbon to announce the commencement of "Haier Day". "Haier Day" activity was an attraction of Japanese consumers due to excellence of Haier's achievements in Japanese market. Since Haier exported products to Japan three years ago, Haier has marketed 1 million appliances, of which Haier 5kg washing machine has gained the largest market share of its kind in Japan. Mr. Zhang Ruimin was quoted as saying while being interviewed by Chinese and overseas media, "EXPO has provided Chinese companies an excellent opportunity to improve understanding of overseas consumers for Chinese companies. Consequently, Haier has had a very good opportunity to understand Japanese consumer's needs, Japanese mainstream markets, to be understood by Japanese consumers, and to accelerate paces to accelerate the sales of Haier products in Japan." At the "Haier Day", 4 Japanese winners of lucky lottery and Mr. Zhang cut the ribbon of the opening ceremony and took part in a session of photographs.