Haier

"Ceremony for 1M Appliance Sales" Sidelights of the EXPO 2005 AICHI JAPAN "Haier Day" was the only panel activity for Chinese home appliances at the EXPO and attracted many Japanese consumers. Many Japanese families participated in the programs of calligraphic competition for copy writing Haier's new identification name. It is widely known that Japan is a realm of cartoons. The Haier Brothers, an inflatable doll attracted many Japanese to take photos. Well-scheduled activities of "Haier Day" helped improve understanding between Haier and Japanese consumers. The weather in June was hot in AICHI. However, the high temperature did not reduce enthusiasm of Japanese consumers to take part in "Haier Day". From statistics, 150,000 people took part in the EXPO on June 18.