Haier

Why Is Haier CEO Zhang Ruimin's One-hour Speech Worth RMB1 Million? Sales Of Tickets For Four Speeches Delivered By Sony, Toyota, Nissan And Haier Officials Reached RMB4M. On February 19, 2003, the Industrial Innovation 2003 was held in a Yokohama hotel, fully occupied by 1,100 audiences. Reportedly, this event attracted more attention of society due to the presence of Zhang Ruimin who was first Chinese entrepreneur invited to this meeting. Sales of the tickets totaled over RMB4 million and on average the value of each speech at the 1-hour meeting equaled RMB1 million. The four entrepreneurs were Nissan Motor Corp., Ltd. president Carlos Ghosn, Sony Core technology & Network Company president Suehiro Nakamura, Toyota Moto Corporation vice president Kosuke Shiramizu and Mr. Zhang Ruimin. Toyota has been playing a key role in Japanese export and Sony is noted for excellent technical innovations. Frenchman Ghosn has turned ailing Nissan profitable within his first one-year office term and widely recognized by Japanese economic community. Success of Haier introduced by Mr. Zhang Ruimin was believed a miracle from China. ¡°Haier SBU Management Philosophy Is Not Only A Dedication To Haier, But Also To The Human Being.¡± Mr. Zhang Ruimin¡¯s speech and concept on Haier Market-Chain Management and Operation Restructuring were applauded by the audiences and highly commented by Japan Management Association (JMA). Director of JMA Research Institute Inc.£¨JMAR£©is quoted as saying, ¡°Major difference between Haier and Japanese companies is that Haier focuses its business operation on human resources. Haier believes that employees play a key role in business development. What Mr. Zhang Ruimin has invented is great, and the success of Haier SBU Management is not only a dedication to Haier, but also to human being.¡± Yoshio Tomisaka, chairman of JMA, is quoted as saying, "Mr. Zhang Ruimin's speech is of significance to handle management issues throughout the world and challenges Japanese traditional management concepts. Haier, as a company with a short history, has set an example to JMA. Japanese companies have long attached importance to unity. From Haier we can see that Chinese companies take employees as principal part in business. This sense reversing thought indicates the difference between the two countries in business management and corporate culture. At the moment that Japanese companies are carrying out research on enterprise management and culture, Haier has demonstrated its experience to us." Haier Is A Catfish, Inputting Energy To JMA. As an influential industrial organization, JMA issues update news of Japanese industries to the world with an aim to improve economic reform and innovation. In 2003, the association will celebrate its 60th anniversary of the founding. JMA carries out management reforms and first invites a senior executive of a foreign company to deliver a speech with presence of Japanese giants, hoping that Haier's advanced management can impulse Japanese industrial revolution. (PICTURE:Mr. Zhang Ruimin used a Haier slim design and laser bean mobile phone when he made the speech in Japan. Many Japanese managers highly commented Haier's achievements in mobile phone production and believed that "this mobile phone is a result of Haier's technical innovation.")